Motorcycle Safety Awareness

In a city where we constantly see dangerous conditions for pedestrians we can sometimes forget about the safety and well-being of our fellow riders. Today our city gets a reminder in the form of traffic signs. The signs were installed in Las Vegas as part of the O.N.E. program, a federally-recognized motorcycle awareness campaign created by Allstate Insurance Company. Its goal: to identify dangerous intersections across the country for riders and provide local, county, and state municipalities the resources to help protect those on two wheels. Working hand-in-hand with the appropriate jurisdictions, Allstate installs permanent traffic warning signs at each location and then conducts a large awareness campaign to alert the community in hopes of ultimately eliminating this preventable issue. To date, Allstate has conducted awareness efforts in a third of the United States, installing 167 Watch for Motorcycles signs in 37 different cities…